Due to the expense and complexity of today’s health care market within employer groups, the health care industry has seen a strong decline of employee engagement in benefits programs. Increasing employee engagement in these programs can lead to business growth. Studies show that organizations with high enrollment tend to have healthier employees, which keeps health care premiums lower over time.
To increase engagement and enrollment, education is key. Present the employees benefits package in a simplified way to avoid overwhelm. The education should present why the employees would want the plan, how it works, and how they would experience it.