2019 HSA Refresher: The Ins and Outs
If you have been in the insurance industry for a while, you know the basics and the advantages of Health Savings Accounts (HSAs). Individuals enrolled in a high deductible health (more…)
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The Holy Grail of Advertising: The Importance of Referrals From Your Clients
It can’t be said enough: Referrals are one of the most important components of a successful inbound sales strategy. Nothing opens a door to a new prospect like a strong (more…)
Short-Term Health Insurance: A New, More Affordable Option
Updated October 5, 2018. Purchasing individual health insurance comes with many pressures. Those seeking coverage are often strapped with additional stressors such as loss of a job, loss of employer (more…)
You Have a Lot to Offer! Increasing Revenue with Ancillary Sales
As consumers, we are presented with ancillary options every day. Coffee shops supplement coffee revenue by selling travel mugs and snack foods. Airlines offer in-flight services for purchase, from food (more…)
What’s Old is New Again: Recycling in the Individual Market
The title of one of my favorite movies, Back to the Future, seems apropos when compared to today’s individual health insurance market. With the Affordable Care Act (ACA) being anything (more…)
You Don’t Have to be Zuckerberg to be in “The Social Network”
According to Ryan Hanley, author of Content Warfare, the goal of content marketing is to “create, publish, and distribute media content to acquire targeted, profitable customers and repeat buyers.” It (more…)
Opioid Use Disorder: An Epidemic That Does Not Discriminate
Recently I attended a seminar on what has become the nation’s number one health care crisis: opioid use. It was a wake-up call to some astonishing information. Our industry has (more…)